COWBOY PARKING FIRMS : THEIR BUSINESS MODEL REVEALED .........( part 2 )

• The business of issuing PCNs is a monstrous bluff , which requires us to hold our nerve when motorists have the cheek and audacity to challenge them. Being committed and determined to take every case to court helps maintain the impact and effectiveness of the bluff 
• Chasing up PCNs requires dedicated and devoted staff committed to hitting non-paying motorists with a barrage of intimidationg and threatening letters
• Transferring PCN debt to an associate debt recovery firm to ratch up the amount of the claim is a highly effective way of persuading many more motorists to throw in the towel
• Letters from our agents need to maximise the fear factor by including terror-invoking words such as " bailiffs " , " CCJs ",  " loss of credit rating " ,  and  "  substantial legal costs "
• The business model requires us to play the percentage game in keeping with Pareto's 80:20 rule. This states that 4 out of 5 motorists will pay up immediately , usually out of apathy, ignorance , self-blame and fear 
• Even motorists who initially resist , 4 out of every 5 will capitulate well before the case goes to court . Of those who are left 4 out of every 5 will lose in court  because  (a) they are unable to prepare a decent defence , and (b) they lack the funds to afford a legally qualified lawyer to represent them  
• In rare and exceptional circumstances it may be prudent and wise to cancel a PCN or to reduce the charge to £10-20 as a goodwill gesture, in order to avert negative , adverse publicity , and to avoid an inevitable drubbing in court
• The business needs to stay in line , and toe the line,  with all the others operating in this highly lucrative market. The industry needs to operate as an all powerful oligopoly ensuring the total absence of competition 
• Out of spite the company will adopt a policy of a shelving an unresolved PCN claim for up to 4-5 years only to spring a court summons on the motorist as a nasty unwelcome surprise , taking full advantage of the six year time limit alowed for civil claims
• an appropriate percentage of the company's huge profits must sensibly be put aside to finance top-notch barristers to fight high profile cases in the higher courts : the risk involved in losing such cases has to be minimised no matter what the cost  
• A strong ongoing PR campaign is essential if the company wants to deflect the public's anger and outrage over the dirty practices which may well come to their attention: donations to hospitals and well known charities need to well publicised in the press to gain widespread approval