PARKING FINES : WHY NOT TURN THEM INTO SCRATCH CARDS ?
Private parking companies could do no worse than change the existing albeit dreaded PCNs into something motorists would welcome and accept : new and exciting PCN scratchcards.
These would state what the parking violation was, along with the parking charge to be paid. However, now there would be on offer three alternative options , one of which lies under the grey coated area to be scratched off...... should the motorists be prepared to gamble.
Option 1. Pay double 50 % chance
Option 2 Paying nothing 40 % chance
Option 3 We pay you the parking charge 10 % chance
The PCN scratchcard has to be returned to the company within 14 days or face a much stiffer parking charge and court proceedings. If an unscratched PCN card is returned by letter , inside must be the payment for the original fine. If the scratched PCN card has revealed the pay double fine , a much more welcome cheque of course needs to accompany it. Any motorist who sends in a winning PCN must remember to provide details of his/her bank account so that the payment can be made straightaway. Happy days indeed.
All this will bring fun and excitement to motorists who previously viewed PCNs with hatred, anger and contempt. The adrenalin will start flowing the moment the scratching takes place. The prospect of getting off scott free or perhaps even winning will be tantalisingly irresistible. The reality of having those expectations met will bring unbridled joy into a situation so often associated with doom and gloom .
This innovative concept could make the proposed new parking bill an irrelevancy with motorists for the first time ever more than happy to pick up PCNs.